Technical SEO ensures search engines can access, understand and present your website properly. It rarely gets attention until something breaks, yet it underpins every other SEO effort.
Make sure important pages are crawlable and indexable.
Use a logical URL structure and internal linking.
Prioritise mobile performance and page stability.
Structured data helps search engines interpret content.
Crawlability
Search engines discover pages by following links. A clear navigation, internal links and an XML sitemap help them find everything that matters. Check that robots rules do not accidentally block important sections.
Indexing
Not every crawled page is indexed. Duplicate pages, thin content and conflicting signals can prevent indexing. Canonical tags clarify the preferred version of similar pages.
Site architecture and URLs
Clean, descriptive URLs and a logical hierarchy — for example, services and individual service pages — make a site easier to navigate for both users and search engines.
Mobile experience
Most browsing happens on mobile devices. Pages should be readable without zooming, with tappable buttons and no horizontal scrolling.
Speed and stability
Compress and correctly size images
Limit unnecessary third-party scripts
Reserve space for images to prevent layout shifts
Use caching and modern hosting
Structured data
Structured data, such as organization, article and FAQ markup, provides explicit information about page content. It should accurately reflect what is visible on the page.
Ongoing monitoring
Technical issues often appear after redesigns, plugin updates or content migrations. Regular audits catch problems early.
